The role of a Creative Director varies from industry to industry. Whether you are the Creative Director for a major brand or a small boutique business, this position is crucial for enhancing a business’ brand to how the product’s product or service is presented to the client. Many are unaware what is expected of a creative director’s position.
- Set the Creative Standards and Objectives
Creative and non-creative individuals within a business need to understand the business’ creative mission effectively. Creative directors set the standards for a company’s visual brand to their internal and external visual communication.
- Head the Creative Team
In many situations, the creative director heads the creative team. They work with graphic designers, copywriters, and other personnel who work with anything creative on behalf of a business. You direct everyone in the creative journey the business needs. They also take the ideas for the creative team and consider if they are what the company needs or if the company’s values are being communicated effectively.
- Create Both Innovation but with Oversight
Creative Directors not only come up with new ideas but they also do more of improving what already exists. They look at company campaigns and ads and find ways to make them more appealing. They analyze what is working for the company’s identity and what can be communicated differently or more efficiently.
Many think the position of a creative director is to just come up with innovative and creative ideas all the time yet, a lot of their job calls for excellent management skills. At the end of the day, the creative director is managing a team of individuals and their ideas. There are times when the director will step in, change plans, tell the team ‘no,’ and keep the team inspired and motivated.
- Industry Sponge
Creative directors must be aware of what is happening within their industry. They must see what other businesses and companies are producing and see how they can compete and put their spin on similar ideas. They look at what is creatively missing in the market and find avenues to fill those gaps.